Specialty coffee sells a ritual, not a commodity, and the packaging is where that promise is kept or broken. The mark needed enough ornament to feel inherited and enough discipline to survive a 250g bag, a tin, a paper cup and a shop window without being redrawn for each one.
The full identity for an app, born at icon size and stretched until it had to hold on a hoarding at a bus stop. Then set in motion for a twenty-second promo, because some of what a brand promises only reads when it moves.
A digital presenter for a category that has to explain itself carefully. We built the avatar and the commercials around it, so the brand could say the same thing the same way every time without booking a studio for each one.